A simple read. Not the best audio book as the exercises and work towards your online business, or soon to be online business, would be very helpful.
I do recommend this book though there some things that don't feel 100% to me. It's a simple formula to try to speak to large audience.
Another aspect I don't appreciate is the constant up-selling. Although it's nice to see him practicing what he preaches, it would be nice to just have a book. Is that enough now a days?
All in all, I will be trying out what he has taught me in this book and appreciate that he has written it.